Find one example of Internet marketing that you think is particularly effective and one example that is ineffective. Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.
I think the RSS feeds in Mingpao site is a effective internet marketing example. It can be more personalize when people subscribe to the RSS feed. The Mingpao site will send people thr headline news and update content without having go back to their site.
And I think the Pizza Hut site is not effective. Although they has Order-Online function, but the delivery address for people to select is not comprehensive. It only allow people to choose the premises they provided, but the not all premises are listed in their site. Some preemises are missed out but the site not allow people to type the address on the own. I think the way to improve the site is to broaden their delivery address in their website or just allow people to type in their address on their own.
RSS is an effective Internet marketing tool that many newspapers such as Mingpao are using. For Pizza Hut, it sounds like they need to redesign their order form, or at least insert a Help link to explain why not all premises are included in the choices on the form.
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